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Are you prepared for third-party cookies to go away?

Are you prepared for third-party cookies to go away?
By Neera from Blockthrough • Issue #12 • View online
Hello and welcome to the November issue of Inside AdTech!
Quick question to start things off: Are you fully prepared for the deprecation of 3rd-party cookies planned for 2023?
If your answer is no, then you’re not alone.
Any light research into the matter will tell you that you need to focus on your first-party data strategy. You may have come across an article that told you to start collecting your first-party data from your website. There are a multitude of resources that tell you how to collect that data, but what are you supposed to do with it?
Here’s why this matters to you: Collecting this information is only the beginning. Knowing how to leverage it will put you in a better position to handle the deprecation before it happens.
From CDPs to DMPs to curated marketplaces—learn the 4 different ways to enrich and monetize your first-party data now.
Here’s what else you’ll find in this newsletter:
  • A guide to the 4 programmatic deal types that will help you to diversify your revenue streams beyond the open auction
  • An overview into data clean rooms, a way for publishers to understand their user data in a privacy-compliant manner
We hope you enjoy this issue. If you have any feedback about this newsletter, just hit reply and send me your thoughts!

Latest articles from our blog
4 ways to enrich and monetize your first-party data
A publisher’s guide to the 4 programmatic deal types
Your complete guide to data clean rooms
What's making news in ad tech
Google switches AdSense to a first-price auction
California’s new privacy chief could push for rules on email-based ad identifiers
The Trade Desk kicks off UID 2.0 beta testing In Canada
IAB Tech Lab aims to increase transparency across entire advertising supply chain for new ID usage
About Blockthrough
Blockthrough is the most popular adblock revenue recovery solution among the top-150 Comscore publishers. It provides a light advertising experience compliant with the Acceptable Ads Standard to opted-in adblock users, using real-time filtering.
Industry recognition
Winner, 2021 Readers’ Choice Best in Tech Partner Award for Best in Ad Blocking (Ad Recovery) Solutions, Adweek
Winner, 2021 Programmatic Power Player; and Finalist, 2019 Best Early Stage Technology Company, AdExchanger
2021, Fastest-growing company in Canada, The Globe and Mail
Finalist, 2021 Best Sell Side Innovation, The Drum
Learn more
Did you enjoy this issue?
Neera from Blockthrough

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