Hello and welcome to the November issue of Inside AdTech!
If your answer is no, then you’re not alone.
Any light research into the matter will tell you that you need to focus on your first-party data strategy. You may have come across an article that told you to start collecting your first-party data from your website. There are a multitude of resources that tell you how to collect that data, but what are you supposed to do with it?
Here’s why this matters to you: Collecting this information is only the beginning. Knowing how to leverage it will put you in a better position to handle the deprecation before it happens.
From CDPs to DMPs to curated marketplaces—learn the 4 different ways
to enrich and monetize your first-party data now.
Here’s what else you’ll find in this newsletter:
A guide to the 4 programmatic deal types that will help you to diversify your revenue streams beyond the open auction
- An overview into data clean rooms, a way for publishers to understand their user data in a privacy-compliant manner
We hope you enjoy this issue. If you have any feedback about this newsletter, just hit reply and send me your thoughts!