Hi and welcome to the October issue of Inside AdTech!
“This accolade is a testament to the talent, tenacity and work ethic of our amazing team at Blockthrough, and we’re incredibly proud of them for this achievement,” said Marty Krátký-Katz, Co-founder and CEO of Blockthrough.
We’re also proud to support the open Web by helping the world’s leading publishers respectfully monetize their adblock visitors. Interested in learning more? Get in touch with us here
Here’s what else you’ll find in this newsletter:
- Prebid.js is the most widely adopted client-side header bidding wrapper in the world. One of the reasons for its popularity is the ability to extend its functionality. Our explainer covers how the most commonly used Prebid Modules work, their use cases, and code examples/sample configurations.
- For publishers, knowing the most common ways ad fraud is committed is crucial for prevention. In our guide, we illustrate the most common types of ad fraud tactics, review how ad fraud affects publishers, and finally, share steps publishers can take to safeguard themselves.
- The most important industry news for web publishers
We hope you enjoy this issue. If you have any feedback about this newsletter, just hit reply and send me your thoughts!