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Blockthrough wins 2021 Deloitte "Companies-to-Watch" award 🎉

Blockthrough wins 2021 Deloitte "Companies-to-Watch" award 🎉
By Neera from Blockthrough • Issue #13 • View online
Hello again, and welcome to the December issue of Inside AdTech!
Did you hear the good news? Deloitte released their Canada Technology Fast 50™ winners for 2021. And Blockthrough was recognized as one of the 15 “Companies-to-Watch”.
The “Companies-to-Watch” award spotlights emerging companies that exhibit strong growth and show potential to be a future candidate for the Deloitte Technology Fast 50 award.
“Being acknowledged as a “Company-to-Watch” by Deloitte is a tremendous honor for us,” said Marty Krátký-Katz, Co-founder and CEO of Blockthrough. “Our team works tirelessly to provide web publishers with innovative solutions to monetize their ad-sensitive audience with a better, lighter ad experience. This ultimately helps keep the internet free to use. We’re incredibly proud of our team for this achievement.”
You can learn more about the win in our official announcement.
Here’s what else you’ll find in this newsletter:
  • Leela Fallah, our very own Director of Publisher Success, was named as an up and comer in the 2021 AdMonsters and Folio’s “Top Women in Media” Awards. Dive into her Q&A to learn about her journey in ad tech, her advice to others, and more.
  • Most of us are familiar with header bidding. But have you heard about post-bidding? That’s right. There’s yet-another-way to squeeze incremental revenue from your inventory.
  • At some point during your journey into the wonderful (and sometimes confusing) world of ad tech, you’ve probably heard about SSPs, aka supply-side platforms. But how do they work? What are the best SSPs out there and how do you choose one?
  • Amazon’s known for delivering pretty much whatever we want by the next day. Did you also know that Amazon is now also known for their header bidding solutions: Unified Ad Marketplace and Transparent Ad Marketplace? Learn more about the two offerings in our comparison guide.
We hope you enjoy this issue. If you have any feedback about this newsletter, just hit reply and send me your thoughts!

Latest articles from our blog
Meet Leela Fallah, honoree of Top Women in Media award
What is post-bidding? And how does it work?
The best supply-side platforms (SSPs) for publishers in 2021
UAM vs TAM: Your manual to Amazon Publisher Services
What's making news in ad tech
Update on the Belgian Data Protection Authority’s investigation of IAB Europe
Amazon busts its way to the top of Gartner’s 2021 ad tech magic quadrant
Worldwide digital ad spending year-end update
How travel publishers are adapting their editorial strategies for this holiday season
U.K. publishers launch plan to mitigate loss of traffic when sources aren’t properly cited
About Blockthrough
Blockthrough is the most popular adblock revenue recovery solution among the top-150 Comscore publishers. It provides a light advertising experience compliant with the Acceptable Ads Standard to opted-in adblock users, using real-time filtering.
Industry recognition
Winner, 2021 Companies-to-Watch award, Deloitte
Winner, 2021 Readers’ Choice Best in Tech Partner Award for Best in Ad Blocking (Ad Recovery) Solutions, Adweek
Winner, 2021 Programmatic Power Player; and Finalist, 2019 Best Early Stage Technology Company, AdExchanger
2021, Fastest-growing company in Canada, The Globe and Mail
Finalist, 2021 Best Sell Side Innovation, The Drum
Learn more
Did you enjoy this issue?
Neera from Blockthrough

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