Hello again, and welcome to the December issue of Inside AdTech!
Did you hear the good news? Deloitte released their Canada Technology Fast 50™ winners for 2021. And Blockthrough was recognized as one of the 15 “Companies-to-Watch”.
The “Companies-to-Watch” award spotlights emerging companies that exhibit strong growth and show potential to be a future candidate for the Deloitte Technology Fast 50 award.
“Being acknowledged as a “Company-to-Watch” by Deloitte is a tremendous honor for us,” said Marty Krátký-Katz, Co-founder and CEO of Blockthrough. “Our team works tirelessly to provide web publishers with innovative solutions to monetize their ad-sensitive audience with a better, lighter ad experience. This ultimately helps keep the internet free to use. We’re incredibly proud of our team for this achievement.”
Here’s what else you’ll find in this newsletter:
- Leela Fallah, our very own Director of Publisher Success, was named as an up and comer in the 2021 AdMonsters and Folio’s “Top Women in Media” Awards. Dive into her Q&A to learn about her journey in ad tech, her advice to others, and more.
- Most of us are familiar with header bidding. But have you heard about post-bidding? That’s right. There’s yet-another-way to squeeze incremental revenue from your inventory.
- At some point during your journey into the wonderful (and sometimes confusing) world of ad tech, you’ve probably heard about SSPs, aka supply-side platforms. But how do they work? What are the best SSPs out there and how do you choose one?
- Amazon’s known for delivering pretty much whatever we want by the next day. Did you also know that Amazon is now also known for their header bidding solutions: Unified Ad Marketplace and Transparent Ad Marketplace? Learn more about the two offerings in our comparison guide.
We hope you enjoy this issue. If you have any feedback about this newsletter, just hit reply and send me your thoughts!