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Don't miss our first live event with Scott Messer and Leela Fallah

Don't miss our first live event with Scott Messer and Leela Fallah
By Neera from Blockthrough • Issue #14 • View online
Happy New Year and welcome to the January issue of Inside AdTech! We hope you were able to relax during the holidays.
Before things start to ramp up, we want to invite you to our first live webinar of 2022 with Scott Messer, SVP, Media at Leaf Group, and Leela Fallah, Director of Publisher Success at Blockthrough.
We know Q1 is a time to test quick wins to combat the revenue slump. But it’s also a time to find opportunities to secure your revenue for the year ahead. Here’s what you can expect:
  • Q4 to Q1 trends all publishers should know
  • The questions publishers should be asking themselves to maximize their earnings potential in 2022
  • Identifying and unlocking key incremental revenue opportunities now and later in the year
Don’t miss our live session: Expert tips on securing revenue success from Q1. Got a question you want to ask our guests? Drop it here and we’ll answer it on January 14th, 2022 at 2 PM EST.

Latest articles from our blog
Google’s Publisher Provided Identifiers (PPIDs) Explained
Here's what happened in 2021
What is a Data Management Platform and how does it work?
What's making news in ad tech
Why login walls aren’t always “better"
Xandr, formerly AppNexus, is now formerly AT&T, after its acquisition by Microsoft
Here's how 2021 went for publishers in five charts
57 SEO insights from Google’s John Mueller
TikTok just beat Google at the internet
About Blockthrough
Blockthrough is the most popular adblock revenue recovery solution among the top-150 Comscore publishers. It provides a light advertising experience compliant with the Acceptable Ads Standard to opted-in adblock users, using real-time filtering.
Industry recognition
Winner, 2021 Companies-to-Watch award, Deloitte
Winner, 2021 Readers’ Choice Best in Tech Partner Award for Best in Ad Blocking (Ad Recovery) Solutions, Adweek
Winner, 2021 Programmatic Power Player; and Finalist, 2019 Best Early Stage Technology Company, AdExchanger
2021, Fastest-growing company in Canada, The Globe and Mail
Finalist, 2021 Best Sell Side Innovation, The Drum
Learn more
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Neera from Blockthrough

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