In case you missed it, come Sept. 30, Google will complete its switchover from SPM to MCM for AdX, changing how many small and medium-sized publishers currently access the exchange.
In case those acronyms don’t sound familiar—you’re not alone. SPM stands for “Scaled Partner Management”, and is the name Google gave to its AdX channel partner program before it bundled and re-branded DFP and AdX into Google Ad Manager in 2018.
Here’s why this matters to publishers: If you currently access AdX via a channel partner, you may lose access to the exchange if your channel partner has not been invited to the new MCM program.
Read more about the upcoming update it in our short explainer on Google’s SPM to MCM switchover for AdX (link below).
Here’s what else you’ll find in this newsletter:
A guide on improving PageSpeed Insights score, which has become even more important with the CWV update
- An announcement about Blockthrough’s recent win in the Adweek Readers’ Choice Best in Tech Partner Award for Best in Ad Blocking (Ad Recovery) Solution. 🎉
- The most important industry news for web publishers
We hope you enjoy this issue. If you have any feedback about this newsletter, just hit reply and send me your thoughts!