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Google is changing how publishers access AdX, here's how

Google is changing how publishers access AdX, here's how
By Neera from Blockthrough • Issue #9 • View online
In case you missed it, come Sept. 30, Google will complete its switchover from SPM to MCM for AdX, changing how many small and medium-sized publishers currently access the exchange.
In case those acronyms don’t sound familiar—you’re not alone. SPM stands for “Scaled Partner Management”, and is the name Google gave to its AdX channel partner program before it bundled and re-branded DFP and AdX into Google Ad Manager in 2018.
Here’s why this matters to publishers: If you currently access AdX via a channel partner, you may lose access to the exchange if your channel partner has not been invited to the new MCM program.
Read more about the upcoming update it in our short explainer on Google’s SPM to MCM switchover for AdX (link below).
Here’s what else you’ll find in this newsletter:
  • A guide on improving PageSpeed Insights score, which has become even more important with the CWV update
  • An announcement about Blockthrough’s recent win in the Adweek Readers’ Choice Best in Tech Partner Award for Best in Ad Blocking (Ad Recovery) Solution. 🎉
  • The most important industry news for web publishers
We hope you enjoy this issue. If you have any feedback about this newsletter, just hit reply and send me your thoughts!

Latest articles from our blog
Google's SPM to MCM switchover for AdX, explained
Google PageSpeed Insights: How to improve your score
Blockthrough wins Adweek Readers' Choice Best in Tech Award (2021)
What's making news in ad tech
Anthony Katsur on leading the IAB Tech Lab–one of the toughest gigs in ad tech
Chrome releases Privacy Sandbox timeline with CMA rules
Google Ad Manager Audience Explorer unlocks first-party data insights
California’s AG backs call for Global Privacy Control adoption with fresh enforcement letters to companies
About Blockthrough
Blockthrough is the most popular adblock revenue recovery solution among the top-150 Comscore publishers. It provides a light ad experience compliant with the Acceptable Ads standard to opted-in adblock users, using real-time filtering built on Prebid.js.
Industry recognition
Winner, 2021 Readers’ Choice Best in Tech Partner Award for Best in Ad Blocking (Ad Recovery) Solutions, Adweek
Winner, 2021 Programmatic Power Player; and Finalist, 2019 Best Early Stage Technology Company, AdExchanger
Finalist, 2021 Best Sell Side Innovation, The Drum
Learn more
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Neera from Blockthrough

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