How Healthline Media's adblock recovery bet paid off

Healthline Media is the world’s leading provider of health information. Here’s how Blockthrough helped them monetize their adblocked audience.

For publishers, invalid traffic comes with many risks: lower bids, reputation loss, and account suspensions. Here’s how you can prevent IVT.

Recent ad fraud incidents have been correlated with ads.txt files that are not properly maintained. Here’s what publishers can do to fix it.

Private marketplace (PMP) deals enable publishers to sell their premium inventory directly to select buyers. Here are its pros and cons.

John Clyman, vice president of engineering, marketplace quality and security, at Magnite, says that it’s time to provide sellers with transparency into the buy side of the industry, just as buyers have rightfully demanded transparency from publishers.

A new Australian law, which passed this month, says that digital platforms like Facebook and Google have to pay news organizations if their content is featured on those platforms, like in Google search results or Facebook shares, unless they make enough deals with those organizations outside of the law.

As the operator, Prebid will manage the technical backbone on which Unified ID runs, including hardware and software. The Trade Desk, which first created Unified ID, relinquishes oversight of the solution to Prebid as part of the move.