Inside AdTech

By Neera from Blockthrough

How we helped Freestar monetize 1.4 billion adblock pageviews





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How we helped Freestar monetize 1.4 billion adblock pageviews
By Neera from Blockthrough • Issue #5 • View online
It’s nearly impossible to work in online media and not have heard about Freestar. After posting a 3-year revenue growth of 36,680%, the US-based publisher monetization platform secured the top spot on the Inc. 5000 list of fastest-growing private US companies in 2019. Next year, they ranked 31 on the Deloitte Technology 500 list.
Another way to look at that growth: Freestar’s publishing partners receive over 100 million unique visitors in the US alone, or in other words—more than 50% of all US internet users—each month.
So when Freestar contacted Blockthrough to help recover adblocked revenue for its publishing partners, we made customizations to match the speed and scale of Freestar’s own business growth.
The results? Blockthrough helped Freestar effectively monetize over 1.4 billion adblock pageviews in 2020, while delivering a 1483% lift in adblock revenue during the same period.
“Freestar is thrilled with the results we have achieved through our partnership with Blockthrough. The implementation is ultra turnkey, light on the page, and allows us to recover significant levels of ad blocked revenue.” — Matt Burgess, VP, Revenue Operations at Freestar
But wait, that’s not all. Here’s what else you’ll find in this issue:
  • We present some popular first-party data collection strategies for publishers (including specific examples from top publishers like WSJ, NYT, and BuzzFeed).
  • Despite user perception about paywalls, their adoption keeps growing. We explain how different types of paywalls work and the main reason why "adblock walls” fail to deliver.
Gentle reminder: Starting next month, Google will start prioritizing websites with healthy “Core Web Vitals” scores in search results. The impact for publishers who rely on organic traffic could be significant. If you’re not sure what that means or how to optimize your website’s score, read our guide on Core Web Vitals.
We hope you enjoy this issue. As always, if you have any feedback about this newsletter, just hit reply and send me your thoughts!

Latest articles from our blog
How we monetized 1.4 billion adblock pageviews for Freestar [case study]
Most popular first-party data collection strategies for publishers
The different types of paywalls (and how publishers use them)
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TripleLift to sell majority stake to Vista Equity Partners for $1.4 Billion
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About Blockthrough
Blockthrough is the market leader in adblock revenue recovery and the most popular solution among the top 150 US-Comscore websites. We help publishers monetize their adblocked audience using Acceptable Ads, while respecting user choice and experience.
Finalist, Best Early Stage Technology Company, AdExchanger
Finalist, Best Sell Side Innovation, The Drum
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Neera from Blockthrough

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