It’s nearly impossible to work in online media and not have heard about Freestar. After posting a 3-year revenue growth of 36,680%, the US-based publisher monetization platform secured the top spot on the Inc. 5000 list of fastest-growing private US companies in 2019. Next year, they ranked 31 on the Deloitte Technology 500 list.
Another way to look at that growth: Freestar’s publishing partners receive over 100 million unique visitors in the US alone, or in other words—more than 50% of all US internet users—each month.
So when Freestar contacted Blockthrough to help recover adblocked revenue for its publishing partners, we made customizations to match the speed and scale of Freestar’s own business growth.
The results? Blockthrough helped Freestar effectively monetize over 1.4 billion adblock pageviews in 2020, while delivering a 1483% lift in adblock revenue during the same period.
“Freestar is thrilled with the results we have achieved through our partnership with Blockthrough. The implementation is ultra turnkey, light on the page, and allows us to recover significant levels of ad blocked revenue.” — Matt Burgess, VP, Revenue Operations at Freestar
But wait, that’s not all. Here’s what else you’ll find in this issue:
- We present some popular first-party data collection strategies for publishers (including specific examples from top publishers like WSJ, NYT, and BuzzFeed).
- Despite user perception about paywalls, their adoption keeps growing. We explain how different types of paywalls work and the main reason why "adblock walls” fail to deliver.
Starting next month,
Google will start prioritizing websites with healthy “Core Web Vitals” scores in search results. The impact for publishers who rely on organic traffic could be significant. If you’re not sure what that means or how to optimize your website’s score, read our guide on Core Web Vitals
We hope you enjoy this issue. As always, if you have any feedback about this newsletter, just hit reply and send me your thoughts!