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Tl;dr: The DOJ’s antitrust suit has alleged that Google, Apple, and Mozilla worked together to drive traffic to Google’s search engine, as part of a mutual revenue sharing agreement. Jason Bier, CPO of Adstra Data, writes that as targets of the DOJ probe, Apple and Mozilla may have to reverse their tracking prevention updates and re-instate third-party cookies.

Tl;dr: Apple is stepping up efforts to develop its own search engine, as US antitrust authorities threaten the multibillion dollar payments that Google makes to Apple to secure prime placement of its search engine on the iPhone. In the latest version of iOS, Apple has started to show its own search results and link directly to websites. The new web search capability could be the foundation Apple needs to launch fuller attack on Google.

Tl;dr: After Criteo and LiveRamp, Nielsen is now putting its weight behind the second version of The Trade Desk’s unified identity solution dubbed Unified ID 2.0. Unlike the earlier version, which depended on third-party cookie data, Unified ID 2.0 uses encrypted email addresses from opted-in users. TTD has said that the solution will center consumer privacy controls, and allow publishers to retain control over data collected on their site.

Tl;dr: A study conducted by ad fraud verification company Cheq finds that the amount of money lost due to digital ad fraud will overtake credit card fraud in 2020. OTT fraud is on the rise, while fraud also continues to be persistent in mediums such as display and on mobile, where advertisers lose an estimated $4.8 billion annually, typically through malware. 

Tl;dr: Google has announced that it will stop offering special placement as “top stories carousel” in search results for AMP webpages—which has been one of the key incentives for publishers to support AMP. “We will prioritize pages with great page experience, whether implemented using AMP or any other web technology, as we rank the results,” Google said in a blog post.